Scroll down to the bottom of this page and complete the form to get actual samples of bumpy direct mail promotions that work!
Direct Mail Marketing — that’s any promotion you send to your prospects and clients that gets delivered by a mail person into a mailbox instead of an inbox — is a great, proven way to reach people who need you but who aren’t opening your email marketing messages. (Or who just have not yet heard about you yet.)
Some folks like to call this “junk mail” but as a professional marketer, don’t you dare call it that!
It’s only “junk” if what you send has no value nor relevance to the recipient.
What you’re sending out is actually “profit mail” because whatever you’re offering will both enrich the person who buys from you, and will enrich your business bank account.
The greatest challenge with using direct mail as a marketing strategy is getting people to open the envelope, read what’s inside, and take whatever action you are asking them to do. (That’s usually asking them to visit your website for more information or to directly place an order with you.)
Want to see actual examples of clever and fun bumpy
direct mail promotions? Scroll down to the form below.
You can use clever copy on the outside of the envelope, but even then, most folks are wary these days of clever copywriting and may simply dismiss your marketing piece as just another piece of “junk mail” like all the other “junk mail” they receive every day.
But if you were to put something inside that envelope that made it bumpy — that gave it some dimension — the recipient would be very curious about what was inside making that bump, and would, more likely than not, open the envelope to see what is inside.
That gets you over the first hurdle — getting them to open the envelope — but that is only one-third of the battle.
Whatever you’ve put inside that envelope to make it bumpy must have relevance to the marketing message you are trying to get across. In other words, the bumpy item must match up in some way with the written message. (To get a great example of what I’m talking about, Click Here and I’ll rush you my “worry doll promotion” so you can see and feel what I’m talking about.)
Your headline must be intriguing enough — and related to the bumpy item — that your recipient will want to read every word of your message. Just remember that a good portion of your recipients may not read your whole message — even with a great headline — but they WILL read your P.S. So be sure you have a P.S. (and maybe even a P.P.S. and a P.P.P.S, if necessary) to reiterate your offer and to tell them what you want them to do.
Now, all you have left to do is convince them to do what you want them to do. This is your Call to Action. Do you want them to visit your website to get more information? Call you? Place an order?
Every direct mail piece you send must have a strong and clear Call to Action. People generally have to be told what to do. They’re busy. They might forget. So tell them what you want them to do, and then give them a deadline for doing it. (Like, right now, would be soon enough!)
Bumpy Direct Mail has been proven over and over to be the best way to have success with a direct mail strategy. I use direct mail to grow my own business and you should think about it, too.
Just one caution: Direct mail may not be the marketing strategy for everybody. It may not be in your budget, because you will need to invest some money…
…AND, you have to pay attention. Check your results. Tweak your campaigns if you need to improve your results. Test. Test. Test. Find out what works for you and keep doing it. Change things up only when your analysis says you need to.
See and feel how bumpy direct mail marketing works…
So, if you want to see (and feel) some clever and fun bumpy direct mail promotions, complete the form below in its entirety and then watch your mailbox for something really “outstanding”!
Be sure to include both your first and last name in the name field below.