Marty Marsh

Recently I was told that you are the average of the five people you hang out with the most. Which really made me stop and think about all the people I tend to attract as well as those whom I hang out with on a regular basis. I realized that, in many ways, I’m a [...]

As humans, we are creatures of habit. We look for ways to do things that we like and we stick with them. And we get terribly comfortable with the way we interact with other people and anything that prods us out of that level of comfort can send us into panic mode. I was asked [...]

It’s taken me a while to embrace the Twitterverse, but already I’m seeing how important this communication and social medium really is. I’m learning as much as I can as I go along and from time to time I’ll share with you some of the things I learn. When Twitter was first taking off as [...]

#7-Best Email Marketing Tips… Confirmed opt-in may reduce your opt-in rate, but ensures you have bona fide subscribers on your list. Not everyone will confirm their subscription even if they had every intention of doing so. Hopefully, they’ll remember one day or return to your site. And sure, that is lost potential because they could [...]

#6-Best Email Marketing Tips… Confused about the difference between “double opt-in” and “confirmed opt-in”? Don’t be. They mean the same thing. The operative word here is: opt-in. You absolutely never ever want to be seen as a spammer by your readers nor by your internet service provider. What’s the definition of SPAM? Any unwanted email [...]

It gets hot really quickly here in the Coachella Valley, and it’s already pushing into the upper 90’s — and it’s still spring — but that doesn’t seem to deter the sign wavers. They’re out there, waving their signs, hot or cold. You’ve seen those folks; the ones that stand at street corners and in [...]

It used to be that when you were engaging prospects in a conversation about your business, say, at a networking event, they’d ask if you have a brochure. Today they ask if you have a website. It’s a given that in the 21st Century world of business marketing you have to have a website to [...]

You know, many creative people hate the thought of being organized. They view any sort of organization as a structure that’s meant to hamper their creativity, to put restrictions on it and tie it down. They worry that organization will make them less creative, and make them feel stifled as well. I used to use [...]

You’re a busy business owner, and sometimes it can be difficult to find the time to work on your projects, no matter how important you consider them. You should definitely try to carve out larger blocks of time for your activities, especially if they’re important to you. But you may also find that you can [...]

Many people strive to be well-rounded in all aspects of their life. When they spot a personal flaw or weakness in talent, they’ll work very, very hard to improve it – often, they’ll spend a vast amount of time and money to make sure that this flaw isn’t as bad as it used to be. [...]