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5 Ways to Create a Circle of Support

Recently I was told that you are the average of the five people you hang out with the most. Which really made me stop and think about all the people I tend to attract as well as those whom I hang out with on a regular basis. I realized that, in many ways, I’m a [...]

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Comfort Zone Panic

As humans, we are creatures of habit. We look for ways to do things that we like and we stick with them. And we get terribly comfortable with the way we interact with other people and anything that prods us out of that level of comfort can send us into panic mode. I was asked [...]

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How Twitter Can Impact
Your B2B Sales

It’s taken me a while to embrace the Twitterverse, but already I’m seeing how important this communication and social medium really is. I’m learning as much as I can as I go along and from time to time I’ll share with you some of the things I learn. When Twitter was first taking off as [...]

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Confirmed opt-in may reduce your opt-in rate…

#7-Best Email Marketing Tips… Confirmed opt-in may reduce your opt-in rate, but ensures you have bona fide subscribers on your list. Not everyone will confirm their subscription even if they had every intention of doing so. Hopefully, they’ll remember one day or return to your site. And sure, that is lost potential because they could [...]

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Opt-In Confusion

#6-Best Email Marketing Tips… Confused about the difference between “double opt-in” and “confirmed opt-in”? Don’t be. They mean the same thing. The operative word here is: opt-in. You absolutely never ever want to be seen as a spammer by your readers nor by your internet service provider. What’s the definition of SPAM? Any unwanted email [...]

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Wasted Advertising

It gets hot really quickly here in the Coachella Valley, and it’s already pushing into the upper 90’s — and it’s still spring — but that doesn’t seem to deter the sign wavers. They’re out there, waving their signs, hot or cold. You’ve seen those folks; the ones that stand at street corners and in [...]

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Will organization destroy your creativity?

You know, many creative people hate the thought of being organized. They view any sort of organization as a structure that’s meant to hamper their creativity, to put restrictions on it and tie it down. They worry that organization will make them less creative, and make them feel stifled as well. I used to use [...]

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Ignore your weaknesses

Many people strive to be well-rounded in all aspects of their life. When they spot a personal flaw or weakness in talent, they’ll work very, very hard to improve it – often, they’ll spend a vast amount of time and money to make sure that this flaw isn’t as bad as it used to be. [...]

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3 Ways to Fall Back in Love
With Your Goals

Whenever you have any long-term goal, the motivation to stick with it may ebb and flow over time. One day you’re excited to put in the work to achieve it, and the next day you may forget all about it and lose focus. This is totally normal – but losing the love of your goals [...]

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Social Media vs. Email Marketing

#5-Best Email Marketing Tips Social media is good, but email marketing has a higher — and more easily measured — ROI. The various social media outlets are great for getting the word out about who you are and what you do. They’re even good for helping to build relationships with new people, but social media [...]

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