Marty Marsh

#7-Best Email Marketing Tips… Confirmed opt-in may reduce your opt-in rate, but ensures you have bona fide subscribers on your list. Not everyone will confirm their subscription even if they had every intention of doing so. Hopefully, they’ll remember one day or return to your site. And sure, that is lost potential because they could [...]

#6-Best Email Marketing Tips… Confused about the difference between “double opt-in” and “confirmed opt-in”? Don’t be. They mean the same thing. The operative word here is: opt-in. You absolutely never ever want to be seen as a spammer by your readers nor by your internet service provider. What’s the definition of SPAM? Any unwanted email [...]

It used to be that when you were engaging prospects in a conversation about your business, say, at a networking event, they’d ask if you have a brochure. Today they ask if you have a website. It’s a given that in the 21st Century world of business marketing you have to have a website to [...]

#5-Best Email Marketing Tips Social media is good, but email marketing has a higher — and more easily measured — ROI. The various social media outlets are great for getting the word out about who you are and what you do. They’re even good for helping to build relationships with new people, but social media [...]

“Strike while the iron is hot!” If you’re of a certain age — like I am — you probably recognize the phrase, “strike while the iron is hot” as an admonition to take action right now. It comes from the days of blacksmiths who had just a short amount of time to work with the [...]

#4-Best Email Marketing Tips… Take some time researching your autoresponder options, but don’t over-think it. It’s better to get your list started now. Recently I helped a client get his entire email marketing program up and going and that included helping him choose an autoresponder service — or an ESP: Email Service Provider. You must [...]

#3-Best Email Marketing Tips… Before you start email marketing, come up with a profit plan. Will you sell your own products, add affiliate links, sell advertising or all of the above? To be truly successful with an email marketing program you must have a plan. You don’t have to plan out the whole year, but [...]

#2-Best Email Marketing Tips… If you don’t have an opt-in form on your site, you will have no opportunity to communicate with the vast majority of your visitors ever again. Most visitors to your site will likely only visit you once and if they don’t buy on that first visit — and it is highly [...]

Always put your focus into building your mailing list… it is your most powerful online business asset. And your most valuable, too. Have you ever wondered why some companies are sold for millions — even billions — of dollars? It is almost always because that company has an extremely valuable customer list. You’ve heard it [...]

Who knew that using short links in your emails would get them treated like spam? In the past, I would rarely use the “Check Spam” feature in my autoresponder service before sending out my ezines and promotional emails but one day, in a text-only email, after putting in a short link created by “tinyurl”, the [...]