Marty Marsh

Recently I was told that you are the average of the five people you hang out with the most. Which really made me stop and think about all the people I tend to attract as well as those whom I hang out with on a regular basis. I realized that, in many ways, I’m a [...]

#6-Best Email Marketing Tips… Confused about the difference between “double opt-in” and “confirmed opt-in”? Don’t be. They mean the same thing. The operative word here is: opt-in. You absolutely never ever want to be seen as a spammer by your readers nor by your internet service provider. What’s the definition of SPAM? Any unwanted email [...]

It gets hot really quickly here in the Coachella Valley, and it’s already pushing into the upper 90’s — and it’s still spring — but that doesn’t seem to deter the sign wavers. They’re out there, waving their signs, hot or cold. You’ve seen those folks; the ones that stand at street corners and in [...]

It used to be that when you were engaging prospects in a conversation about your business, say, at a networking event, they’d ask if you have a brochure. Today they ask if you have a website. It’s a given that in the 21st Century world of business marketing you have to have a website to [...]

You know, many creative people hate the thought of being organized. They view any sort of organization as a structure that’s meant to hamper their creativity, to put restrictions on it and tie it down. They worry that organization will make them less creative, and make them feel stifled as well. I used to use [...]

#5-Best Email Marketing Tips Social media is good, but email marketing has a higher — and more easily measured — ROI. The various social media outlets are great for getting the word out about who you are and what you do. They’re even good for helping to build relationships with new people, but social media [...]

“Strike while the iron is hot!” If you’re of a certain age — like I am — you probably recognize the phrase, “strike while the iron is hot” as an admonition to take action right now. It comes from the days of blacksmiths who had just a short amount of time to work with the [...]

Would you take a minute and mail me one of your business cards? I’m building my collection of business cards and would love to have yours. I really appreciate it. In return, I’ll send you back my latest print newsletter along with a fun promotion I’m doing that will demonstrate a great marketing idea that [...]

#4-Best Email Marketing Tips… Take some time researching your autoresponder options, but don’t over-think it. It’s better to get your list started now. Recently I helped a client get his entire email marketing program up and going and that included helping him choose an autoresponder service — or an ESP: Email Service Provider. You must [...]

#3-Best Email Marketing Tips… Before you start email marketing, come up with a profit plan. Will you sell your own products, add affiliate links, sell advertising or all of the above? To be truly successful with an email marketing program you must have a plan. You don’t have to plan out the whole year, but [...]