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- Building Your Book & Author Platform
- Email Marketing
- Creating Your Online and Offline Marketing Plan
- Formatting and Cover Design
- Being the Authority in Your Field
- How to Generate Revenue with Your Book
- Getting Endorsements and Testimonials for Your Book
- Your Author Website
- Sales Pages for Your Book
- How to Increase Website and Blog Traffic
- How to Increase Reader Engagement
- Social Media
- Video Marketing
- Book Launch and Promotion
- Boosting Your Book Sales on Amazon
- Publicity and Dealing with the Media
- Virtual Book Tours
- and More!
- Give prospects your book instead of your business card
- Use your book to re-connect with previous clients
- Attract new clients by giving your prospects a copy of your book
- Reach high-profile contacts by mailing them a copy of your book
- Get more easily booked for speaking engagements
- Help you land media interviews and leverage those to promote your business
- Provide copies of your book to event sponsors and trade associations
- Build revenue streams around your book (companion workshops, coaching programs, events or other informational products)
- Build a following to attract readers for future books and participants for future programs
- Create opportunities to write for magazines and guest post on websites (maybe even get paid to do so)