What is the difference between Guerrilla Marketing and Traditional Marketing?

Guerrilla Marketing, Marty Marsh, Resources, Coaching

What is the difference between Guerrilla Marketing and Traditional Marketing?

Some people are turned off by the name Guerrilla Marketing because it makes them think of warfare, and conjures up the idea that one must be out there “crushing” or “killing” the competition, and most folks that I do business with are far from wanting to be out there doing that.

But that is NOT what Guerrilla Marketing is about.

In a nutshell, Guerrilla Marketing is all about creating high-impact, low-cost, creative marketing strategies that help you attract more clients.

Here are 18 Key Points about what makes Guerrilla Marketing different than traditional marketing:

  1. Instead of investing money in the marketing process, you invest time, energy, and imagination.
  2. Instead of using guesswork in your marketing, you use the science of psychology, actual laws of human behavior.
  3. Instead of concentrating on traffic, responses, or gross sales, profits are the only yardstick by which you measure your marketing.
  4. Instead of being oriented to companies with limitless bank accounts, guerrilla marketing is geared to small business.
  5. Instead of ignoring customers once they’ve purchased, you have a fervent devotion to customer follow-up.
  6. Instead of intimidating small business owners, guerrilla marketing removes the mystique from the entire marketing process and clarifies it.
  7. Instead of competing with other businesses, guerrilla marketing preaches the gospel of cooperation, urging you to help others and let them help you.
  8. Instead of trying to make sales, guerrillas are dedicated to making relationships, for long-term relationships are paramount in the new millennium.
  9. Instead of believing that single marketing weapons such as advertising or a website work, guerrillas know that only marketing-combinations work.
  10. Instead of encouraging you to advertise, guerrilla marketing provides you with 100+ different marketing weapons; advertising is only one of them.
  11. Instead of growing large and diversifying, guerrillas grow profitably and then maintain their focus, not an easy thing to do.
  12. Instead of aiming messages at large groups, guerrilla marketing is aimed at individuals and small groups.
  13. Instead of being unintentional by identifying only mass marketing, guerrilla marketing is always intentional, embracing even such details as how your telephone is answered.
  14. Instead of growing linearly by adding new customers, guerrillas grow geometrically by enlarging the size of each transaction, generating more repeat sales, leaning upon the enormous referral power of customers, and adding new customers.
  15. Instead of thinking of what a business can take, guerrilla marketing asks that you think of what a business can give – in the way of free information to help customers and prospects.
  16. Instead of ignoring technology in marketing, guerrilla marketing encourages you to be techno-cozy and if you’re techno-phobic, advises you to see a techno-shrink because techno-phobia is fatal these days.
  17. Instead of being “me” marketing and talking about a business, guerrilla marketing is “you” marketing and talks about the prospect.
  18. Instead of attempting to make a sale with marketing, guerrilla marketing attempts to gain consent with marketing, then uses that consent to market only to interested people.

Want to explore integrating some guerrilla-style marketing into your own business? I’m happy to talk with you about it. Visit Time With Marty and schedule an appointment to chat.

©2007-2015 Mitch Meyerson and Jay Conrad Levinson. All rights reserved. Used with permission. The Guerrilla Marketing Coach Certification Program™ Marty Marsh is a Certified Guerrilla Marketing Coach.