A squeeze page is one of the most powerful tools in your marketing toolbox.
A squeeze page is simply one page that is dedicated to “selling” your irresistible free gift and/or your mailing list. It’s a simple thing, but it’s the key to getting the contact information from those who are interested in what you have to offer for one reason only: so you can send them marketing messages over and over again.
Here are my top ten tips for getting the most out of your squeeze page.
#1: Give Them Something They Can Use
The goal of a squeeze page is to capture your visitors’ contact information so you can build a relationship with them, with the presumption that, eventually, you’ll convert them them into paying clients or customers.
But in order to do that, you must offer something of value in return.
Items like reports, ecourses, and access to webinars and videos are good incentives, but some visitors will simply opt-in, grab the freebie, and immediately unsubscribe. Others will provide a junk email address that they never bother checking.
You can remedy this by offering an incentive that is delivered only by email. In other words, once they subscribe, do NOT send them to a download page for your irresistible free gift.
These days I’m advocating an ecourse as your irresistible free gift. Ecourses delivered by autoresponder work nicely, as you’ll drip out the content on a pre-determined schedule. Or you could offer a series of audios or videos and deliver links via email periodically. These techniques will help you get valid email addresses and retain subscribers long enough to win them over.
#2: Write a Great Headline
Just like with a newspaper or other print publication, the headline is the first thing visitors to your squeeze page will see, so it must capture their attention immediately. It must draw them in and make them want to learn more. You can accomplish this by writing a headline that appeals to their emotions.
The idea is to not think about what your customer wants from you, but rather, why he or she wants it. What problem can you solve for her? Incorporate this into your headline, and she’ll keep reading.
#3: Keep the Design Simple
A squeeze page is designed with a single goal: to get contact information. That means that giving you that information should be the only thing a visitor can do on that page. There should be no sales pitches, no affiliate links, and no links to other pages within the copy. Navigational links are usually unnecessary, and may lead the visitor off the squeeze page. If they are used at all they’re best placed in the footer of the page.
The design should be neat and uncluttered. Use headlines, bold and colored text and bulleted lists to emphasize key points. There’s no need for sidebars, fancy design elements or excessive graphics.
In fact, the only image you should use is one of your irresistible free gift because studies have shown that having that representation of you gift does help in persuading visitors to sign up for your list, so be sure to include a suitable image, usually a 3D image.
#4: Write Short and to the Point Copy
When writing the copy for your squeeze page, it’s absolutely crucial to stay on topic. While you want to provide enough information to capture the reader’s interest, it’s just as important to avoid leading him astray.
The essential elements of a squeeze page are the headline, benefits and call to action. All three should be well developed but no longer than necessary to get the job done.
A good rule of thumb is to try to keep the entire page somewhere around 300 words. If you find yourself going too far over that, consider adding an opt-in box after the most important information, continuing below it, and placing another opt-in box at the bottom.
Bullet points of your main benefits will likely be the best way to convey your message quickly to convert visitors to subscribers.
#5: Emphasize the Benefits of Your Offer
One of the most important rules of writing sales letters is to focus not on the features of your product, but the benefits it offers your customer. The same is true for your squeeze page. You do have to let the visitor know what it is you’re offering, but the bulk of your copy should concentrate on what she stands to gain from getting it.
These days no one gives up their contact info without there being a valid reason or two for doing so.
Ask yourself these questions when writing your copy: Why should the visitor give you their contact information? What’s in it for them?
#6: Back up Your Claims
Any claims you make on your squeeze page should be backed up by hard data or social proof. For financial claims, provide proof of deposits or sales.
Less quantifiable claims can be backed up by testimonials. If you can provide some sort of objective proof that what you’re saying is true, you’ll be more likely to gain your visitor’s trust (and get their email address).
#7: Make Use of Multimedia
No squeeze page should be a full-fledged multimedia gallery, but using audio or video can certainly work to your advantage.
Seeing you on video or simply hearing your voice gives users the impression that you are approachable, and that can lead to more opt-ins. Screen recordings can also help illustrate points or provide demonstrations of software. Just remember that it’s always important to provide text copy as well for those people who prefer to read instead.
No matter what, a video (or an audio) on a squeeze page should be very, very short. A minute — or two at the most — is all that is necessary and is about all a busy person will sit through these days.
#8: Pay Special Attention to Your Call to Action
It may seem obvious to you, but it’s always important to specifically state what you want your visitor to do. In the case of a squeeze page, you want them to sign up for your newsletter, ecourse or mailing list.
Don’t be shy about telling readers to “click here” or “sign up now.” Otherwise, they won’t know what they’re supposed to do. A simple call to action is usually just the push they need.
#9: Collect Only the Information You Need
Most people are leery of giving out their email address, and many refuse to give out additional contact information unless it’s absolutely necessary.
That’s why it’s important to collect only the information you need to deliver what you’ve promised. In most cases, you’ll need no more than an email address. It is nice to have their first name, especially if you are planning to use personalization, but studies are showing that asking for their email only increases opt-in rates considerably.
#10: Assure Them of their Privacy
With all the spam that makes its way to the average inbox, it’s no wonder that people are concerned about the privacy of their email addresses. You must assure visitors of their privacy if you want to gain their trust.
Remember, at the heart of every effective squeeze page is simplicity and honesty. Keep it simple to make it easier for users to give you their contact information, and be honest so that they know what they’re signing up for is what they’ll be getting and they’ll feel most comfortable in handing over their info.
Do you have your copy of The Right Marketing Mix for Soul Proprietors yet? Available for immediate download when you visit my own squeeze page.
Need help in setting up your own squeeze page and your emailing list and doing it the right way? Need to set up a money-making autoresponder series? Need an effective email marketing plan? I’m here to help. Let’s talk about it in a 30-minute CoffeeChat in my no-selling, no-obligation, no-kidding zone.