Most of my clients come to me asking, “How do I get information about my business in front of the right people?” and, I tell them, depending on the type of industry you’re in, Facebook is fast becoming a great place to make connections and to attract clients.
With over 1.3 billion active users, Facebook is a great place to start getting in front of the people who need you the most. On any given day, 48% of those users are logged on and socializing.
If your target audience — your desired demographic — is also on Facebook, then you should be, too.
And one of the best ways to target your desired demographic in that enormous audience is by creating a Facebook Page to draw attention to your business.
Here are 10 ways to use a Facebook Page to draw attention to, and to market your business…
1. Create a page. That’s your starting point so don’t put it off any longer. It’s quick, easy and free and anybody can do it — even you. You can have a Facebook page for your business up and running in less than an hour, and you can refine it as frequently as you wish.
2. Add a cover and a profile picture. Some graphic representation of your business (a photo or your logo, for instance) will establish your brand and help create awareness of who you are and what you do. People that visit your Facebook Page will have an instant connection with you. (You can easily create a cover picture using the free version of Canva.)
3. Add a “Call to Action.” In the Cover area of your page, you can set up a call to action. Whether you want to invite someone to join your list or to book an appointment or to contact you, this call to action is very important. For an example of how to call attention to your call to action, see my Great Living Today Facebook page here.
Be sure to also use Call to Action buttons or links in your posts and in any ads you create. Responses to a Call to Action build your fan base and create alternative ways to market specifically to those fans.
4. Add a description of your business. This is the first place visitors will see information about the nature of your business. You have two places for descriptions – a short one (155 characters) and a long one. Use both. Whenever someone hovers their mouse over your cover photo, the description will pop up so they don’t miss it.
5. Add contact information to encourage prospects to find you. Add your address, telephone number and the URL to your main website or blog. Some businesses may choose to use a Facebook Page in lieu of a website. But if you have a website, a leading function of the Facebook Page will be to drive traffic to it. If you also have a Facebook Group, be sure to invite your visitors to join you there.
6. Post on your personal Facebook Profile to acquaint your friends with your Facebook Page. Invite them to Like your new Facebook Page. (Another Call to Action!)
7. Connect with complementary groups. Through your Page, connect with Facebook Groups that have similar interests that you expect your customers or clients will have. There is no better way to increase exposure quickly for your business.
8. Start posting and do it often. You increase the chances of any given Facebook fan seeing your post when you post at least two or three times per day. Post images as often as you can.
9. Do not post only ads or promos on your page. Your main reason for creating the page is to increase your business, but an advantage of Facebook over most marketing tools is the ability to build a relationship with your prospects. Give them reasons to like you. Give them entertaining and informative posts, as well as the occasional ad.
10. Allow others to post to your Page. This provides an opportunity for two-way communication with prospects – another step in building a relationship rather than merely dispensing ads and offers. There are options available to provide monitoring so you can protect your page from inappropriate language, for example, but leave it open and free if you can.
Start with your Facebook Page to grow brand awareness and respect from visitors to your Page. But don’t make the mistake that so many business owners do which is to start the page with gusto only to fizzle out shortly after. You must keep up the activity on your page in order to gain any traction.
You will be pleased with the results you see when people start to interact with you, your page and most of all, your brand.