UnMarketing: Stop Marketing. Start Engaging.
By Scott Stratten
Do you hate selling and marketing in the “Tell-ya-what-I’m-gonna-do” kind of way? Then Scott Stratten is your man. In his book, “Unmarketing,” Scott shows you, through his personal experience, that you CAN build a successful business — and an audience of enthusiastic customers — without doing the Glengarry/Glen Ross shuffle.
Written in a series of blog-post-length sections, the book is chock-full of Scott’s personal observations, advice, success stories, and words to the wise.
This is a business “how-to” book written for soul proprietors.
He’s a big proponent of social media, which is what attracted me to this book in the first place, and he advises readers how to maximize these tools to build your audience naturally and comfortably without coming across like you’re shyster.
In fact, that’s the core of his belief: That building relationships should be the backbone of your business, and the only way to do that is naturally, and over time. Sure, there are tips and “secrets” for how to make the most of the tools that are at your disposal, but what it comes down to is relating to the people you want to serve.
This book is especially perfect for new entrepreneurs — or for business owners who have been around the block a time or two — who wouldn’t know a tweet if it flew out of a tree and landed on his head. Scott presents his lessons in a conversational tone that is easy to read and easy to follow.
This is one of those books that I own both the hardbound copy as well as the Kindle version because I want it handy enough to refer to again and again.
Even though his stories are mostly about using “Web 2.0” tools, Scott’s advice to just be yourself and focus on the relationship will never go out of fashion and will be equally applicable far into the future and as new technology emerges.
Order your copy now.
How about you? Have you read this book? What did you think of it’s message? Add your comments to this review below.