You probably know as well as I do that developing healthy habits ensures your success. You just have to stick with something long enough for it to become a healthy habit.

For instance, whenever I take the time to plan my coming week on a Sunday, I have a much more productive week. You’d think, wouldn’t you, that I would do this all the time, right?

Well, you’d think that, but you’d be wrong. And it’s because I’ve not yet let this become an ingrained habit. But I’m working on it.

Lately, I’ve been reading a book by one of my favorite people of all time, Scott Ginsberg, called “Ideas are Free, Execution is Priceless.” It’s a pretty cool book, set up like a daily guide with a single “lesson” to read each day.

(Since I started reading this in April, I went back and read the previous months, too, to get caught up. This is so good, however, that it’s hard for me to not want to just read ahead through the whole thing. Instead, I’m digesting everything Scott is teaching me and trying to put each day’s lesson into practice.)

On April 15th, he had a great suggestion that really applies to this habit I’m trying to establish of planning out my week ahead of time (whether that’s on Sunday or on Monday morning).

He titled that day’s lesson as “Establish metrics that matter.”

He suggested that you establish, what he calls, Weekly Criticals. What are the five key tasks that absolutely need to be executed by the end of the week for you to consider that week to be a success?

Then, make certain that, no matter what else you think you need to do, that you get those five things done or, as he says, you’ve just wasted seven days of your life. (Ouch!)

As another week comes to a close, and as I look back on what I did and did not accomplish this past week, I’m determined that NEXT week is going to be better because I’m making out my new list of Weekly Criticals right now (but not waiting until then to get started).

And just a few minutes ago, as I was washing dishes (I do some of my best thinking when I’m washing dishes) it occurred to me that a way to add some incentive for getting those criticals done is to also ask myself — and you might want to ask yourself this question, too — “what will it get you if you get those criticals done?”

So, will you join me in writing down your five “criticals” for this coming week and also thinking about what it will get you if you execute each one?


You can get your own copy of Scott’s book, Ideas are Free, Execution is Priceless through my Amazon store here: Marty Marsh Marketing Amazon Store. Yes, I’d appreciate it if you ordered it through my store. Costs you the same no matter what. While there, check out the other books I recommend in both the Marketing and Productivity categories of the store.