Well, you’d think I’d learn. It’s not like I haven’t been to the grocery store on Wednesday night before, but I did it again, and after finding empty shelf after shelf I remembered that Wednesday just doesn’t seem to be the best time to go to the grocery store.
So I asked the store manager when is the best time to shop there to ensure that the shelves are sufficiently stocked and he told me the best time is on Thursday mornings. Apparently they are preparing for a new ad week and they re-stock on Wednesday nights when the store is slow.
Did you know that there are also good and bad days to email your list?
I visited this issue in a post before and you can find that here: Exciting Science of Email Marketing Data
Basically, the study cited in the post above says that Tuesday is no longer the best day to send email. Well, it seems to be a pretty good day for me. I tend to typically email on Tuesdays, Thursdays and Saturdays when I have something to share.
The study did say that Saturday is a good day to email your list – yes, even your business to business list – and I’ve found that to be true. On the Saturday’s when I am so moved to do so, I send what I call my Saturday Journal. It’s a little less formal, more personal than the other more “business” emails I send. And that tends to get a much higher open rate for me than my other emails.
TEST. TEST. TEST.
Of course, the best day to email YOUR list is whatever day(s) you find work the best based on testing that you’ve done. All email service providers give stats so that you can track your opens and unsubscribes, bounces and the like.
Mail on different days. Pay attention to these stats and start noticing the trends. Of course, you can’t just do this once, mix it up for several weeks in a row and you’ll soon get an idea of when people are the most responsive to you.
One other thing to keep in mind… it really isn’t just the day or the hour that you email, if you’re finding that people are not opening your messages, then perhaps you’ve lost relevance for them, they don’t remember who you are and what you do, or they just aren’t finding what you send to be valuable enough on a consistent basis to keep opening your emails.
Email marketing is something you have to plan carefully, work at, be consistent, and pay attention to what is happening. Otherwise, you’re just wasting your time. (And your readers’.)
All the best,
P.S. Don’t go to the grocery store on Wednesday night.