One of the questions I get asked frequently is “How much time should I spend on marketing activities?”
And I always ask, in return, another question. Well, two questions actually.
“How many clients do you have now?”
and “How many clients do you want?”
If you’re just starting in business and have no clients or if you’ve been in business for awhile and hit a dry spell, then you should be spending at least 80% of your time on marketing your business.
If you’ve got a pretty steady flow of clients and you just want to make sure your pipeline is always full and flowing, then you can probably get away with spending about 20% of your time on marketing activities.
On average, my advice to most folks is to allot at least 25% of your time to marketing.
The second most frequent question I get is, “How much money should I be spending on marketing?”
And I have an answer for that, too, but we’ll save it for another day.