Man in Despair holding head in handsRecently, I started getting a spate of phone calls from a number I didn’t recognize, and since they left no message, I didn’t think much about it. I figured it was a sales call or solicitation for donations of some kind.

But then I started getting calls from this same number dozens of times in a single day. Even on a Sunday I would get 5-9 calls.

So, finally, after a couple of weeks of this, I couldn’t stand it anymore, so I picked up the phone and a guy immediately launched into his sales pitch. I stopped him and asked on who’s behalf he was calling.

Turns out he was calling for a marketing guy I follow that — up until that time — I liked very much. Had his rep left a message for me after the first two or three calls, I might have even called him back. But by this time I was just mad.

So I explained why I was mad, told him that I actually liked this guy, but to take me off their calling list immediately. I then unsubscribed from his email list.

It makes me wonder why someone like this who, so far as I know, has a fairly good reputation amongst Internet marketers would resort to be so annoying in his marketing.

I can’t tell you how many people I’ve encountered who have told me how much they hate certain marketing tactics being used on them, only to turn around and do the exact same things to their own potential clients.

If it annoys YOU, then for heaven’s sake, don’t do it to other people!!

I am reminded of this because just this morning I was re-reading different chapters in Scott Stratten’s excellent book, UnMarketing, after having just read his newest book — actually two books in one — The Book of Business Awesome and The Book of Business UnAwesome.

If you really want to know the things NOT to do when marketing — especially in the social media arena — along with some great marketing advice about what TO DO, then you might want to grab a copy of both of those books.

If you’re engaging social media at all, or have intentions to do so (like I do) then you definitely want to read these books. As Scott puts it, “It takes a thousand tweets to build your reputation and one to ruin it.”

Better to be forewarned and forearmed before heading out to engage in social media for your business.
Best advice I’ve been given: remember that “social” is the key word in social media. You won’t find the word “sell” in there anywhere.

No, I don’t get any compensation for telling you about these books. I just think they present really good advice for anyone wanting to use social media in their business today.