Misc. Office Supplies, Isolated on White BackgroundFor as long as I can remember I’ve had a love affair with office supplies.

You know how some people love shoes so much that they buy every color available in a single style? I’ve heard that called “shoe therapy” or “retail therapy.” I guess for me, office supplies has always been my shopping fetish. If you need a post-it note, all I have to ask you is which color you want? I’ve probably got it.

Turn me loose in an office supply store and I can spend hours and hours and spend lots and lots of moolah.
Usually on stuff that I really don’t need. Or at least I didn’t “think” I needed until I walked around the store, then getting home with it, trying to find some place to store it, and realizing that I REALLY didn’t need it.

Now that I’m getting so incredibly focused on my business and where it is going and whom I’m going to serve, I went on an office supply quest to find a couple of items that would REALLY help me be more efficient.

So here I am with a closet full of every kind of office supply item imaginable and not any of it was suitable for what I needed. So off to the store I went.

And I had a realization as I was happily driving back home with my purchases: when you really know what you’re doing in your business — when your focus is laser sharp — you buy ONLY what will serve you best, instead of just buying stuff for the sake of buying it.

So another lesson as I embark on this business reinvention of mine: knowing your business focus ultimately saves you a lot of time, money, and storage space because you buy and use ONLY what you actually need.

All the best,

P.S. You know, if you also need to get “laser sharp” about your business, or if you find yourself in a real marketing “mess” then get in touch with me. I’d love to have a conversation with you about how you can find your direction and put yourself on the super highway to business success.