Do you use short links in your email marketing messages? Short links that you get from services like TinyURL and

If you do, have you checked your emails against the spam analyzer that is built in to most email service provider software?

On more than one occasion, I’ve tried to put short links into text-only email marketing messages only to have the spam analyzer come back with an astoundingly high number — like 8. (Anything over 5 will generally always get blocked as spam or dumped into the recipients junk folder.)

What do you do then?

You can take your chances, of course. And hope that your email does not get blocked.

You can put in the full, long link and hope that the link does not get broken. Since that is highly likely to happen, it’s best if you also accompany a very long link with instructions to copy and paste the entire link into the recipients browser if it does not open as one would expect.

You’d think by now people would just know to do this, but I am continually surprised at how unsophisticated many people out there still are when it comes to managing email and maneuvering around on the internet. Never take for granted that the recipients of your email marketing messages are as tech-savvy as you are.

I’d love to hear what your solutions are to using “long links” in your emails, and so would everyone else reading this post.

Please share what you know (or think) in the comments section below. Thanks!


Marty Marsh is a Soul Proprietor and a Guerrilla Email and Newsletter Marketing Specialist. He is the author of several ebooks about marketing a small business including “How to Get the Word Out About Who You Are and What You Do” – a marketing seminar in an ebook. Get it now. Learn from it. Put what you learn into action to grow your business. As a Guerrilla Marketing Coach, Marty helps entrepreneurs like you to implement low- and no-cost, high-impact marketing strategies that grow your business faster. Stay tuned and check your email on April 1st, 2011 when Marty will release his newest ebook, Marketing to the Inbox Weary: How to Reach Your Ideal Client Even When They Won’t Open Your Emails.