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Out of Office Emails Suck… Usually

All the Good Stuff, Guerrilla Marketing

Normally, I find those “out-of-office” emails that people send when they are, well, out of their office, very annoying. I know they serve a purpose for communicating a vital message to those that need it, but sometimes I think people use those messages to...

Short links in email marketing messages trigger spam filters

All the Good Stuff, Email Marketing, Guerrilla Marketing

Do you use short links in your email marketing messages? Short links that you get from services like TinyURL and bit.ly? If you do, have you checked your emails against the spam analyzer that is built in to most email service provider software? On more than one...

Exciting Science of Email Marketing Data

All the Good Stuff, Email Marketing

Last week, I listened in on a webinar sponsored by HubSpot, that presented a lot of solid email marketing data which helps to answer some of the more burning questions that people seem to have when thinking about their email marketing like what day and what time is...
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