Every Soul Proprietor with a website — whether their website is their sole business endeavor, or whether the website is an advertisement for a bricks and mortar business — needs to attract targeted website visitors.
By targeted website visitors or targeted traffic I’m talking about the people who visit your site are the ones who are going to be interested in — or looking for information — on the topics you feature on your site. You don’t want traffic that’s not targeted because they’re just going to be taking up space, not actually buying, nor will they likely deciding to jump in their car and pay you a visit.
So, how do you get targeted traffic to your website rather than just any old traffic?
1. Know Your Audience
You’ve probably heard it before, but knowing who your target audience is will help you create a more focused business from top to bottom. You’ll better be able to create advertising and marketing collateral, you’ll be better able to create products and services, and you’ll create a much more focused online presence.
Know everything you can know about your audience, those folks I call your perfect-fit client. And no, “everyone” is not your audience. Even if you could sell to everyone you shouldnt focus your marketing endeavors toward everyone. Know your perfect-fit clients’ general age, sex, needs, hopes, dreams and desires and you’ll be far ahead of others in your field when you are trying to attract targeted traffic.
2. Research Keywords
Once you know your audience, and you’ve created products to promote, then it’s time to research keywords. You can use free keyword tools like Google Adwords Keyword Tool or paid keyword research tools as well. There are too many to mention, but do a Google Search and you’ll find more. But, for now Google is fine to use. Enter in a few words that you already know and then see how many more keywords are generated. You want to choose low competition keywords because it’ll be easier to get top results for those than the keywords that have a lot of competition. Try to gather a list of a 100 or so keywords, then focus on just a few for each campaign you create.
3. Practice Good SEO
SEO is search engine optimization and this can be done both on your website and off your website. Some people refer to it as onsite SEO and offsite SEO. Onsite SEO refers to anything you do on your website such as meta tags, title tags, page content, using good headlines, your URL structure, linking structure and your headers and footers. Every aspect of your website should be built with these things in mind. There is no reason not to use everything you can to get the most targeted traffic. Some people will tell you that some of this no longer matters but studies have shown that it all matters.
Offsite SEO refers to anything you do offsite to promote your site such as article marketing, social bookmarking, forum commenting, ad placements, directory links, rss feeds, link exchanges and more. The important thing here is to always do quality control on any website you want to link from, and any directory you put your information in, and before placing a paid advertisement anyplace ensure that your target market visits there so that it is a quality link.
If you carry out these three things on every website, every page you build, and every keyword you want to rank, you will naturally increase your targeted traffic exponentially.
Know any great ways to drive traffic to a website? Please share your tips in the comment section below.