Just how committed are you, really, to making your business a success?
There are, of course, all kinds of ways to measure success, and you will certainly have your own measure, but for most businesses, success is measured in profits.
Now, I know many of you just hate the idea of ever talking about money and profits, but the truth is, you didn’t go into business just to help people, you went into business to make money. And I hope you want to make a lot of it.
If it makes you feel better about earning money, then just think for a minute about how you could help more people if you made more money? You could certainly give more money away. (By the way, check out the sidebar over there on the right for the groups I support from my sales and profits. You can do the same thing for your favorite group or charity.) You probably have a LOT of reasons for why you are self-employed and not working for someone else.
So, whatever your reason is for going into business, my question to you is: “Are you willing to do whatever it takes to get the success you dream about?”
I’m willing to bet that on any given day you’ll find in your inbox some promise of quick internet business success promising that you won’t have to lift a finger to get it. Other than pushing the button to buy their program, of course.
The problem that most people seem to face today is that they’ve been promised internet riches without working.
And in my world, that just ain’t so.
If you want to make a success of your business it is going to take work. You’ve got to show up and work. There, I said it. You’ve got to make a plan and then work that plan.
You notice I didn’t say you have to make a plan and then go to the beach. Go to the beach on Sunday. Work Monday through Friday. Saturday, too, if you have to.
I’ll ask again, are you really willing to do whatever it takes to make your business successful? I don’t mean you have to turn your back on your friends, partner, spouse, or other loved ones. I don’t mean you have to give up entirely your favorite TV programs, but I will invite you to take a look at how you spend your time to see if there is some area where you could make more time to work your business.
I had a woman contact me recently who was distressed because she was working a J.O.B., taking care of her family, and was just too tired in the evenings to work on the business she said she wanted to build on the side. (Advice I give to a lot of people is to keep working the proverbial “day job” until you can afford to quit and work full-time in your own. That’s what I did — for a full 9 years before I left that safety net.)
And I suggested that maybe she could start getting up an hour or two earlier each day and putting in some time on her business then. I thought I must have made her mad with that suggestion, because a lot of people do get mad when you suggest that, but sometime later I heard back from her and she said that was exactly what she was doing and that things were going great.
One of my mentors told me that to build her business on the side, she coached clients at 7:00 in the morning and that she did that in spite of not a morning person. But she got up early so she could build her business before going in to work. (I get up at 5:00 am on work days, and I’m not a morning person either. When I was a teenager my mom practically had to drag me bodily out of the bed. But now, I get a lot done before the rest of the world wakes up and gets going.)
So you might try getting up earlier, too. (Actually, I prefer to work early and then have my evenings free for other fun things like cooking, reading, swimming, and hanging out with my partner — or working more whenever I have to.)
I met another woman recently who said that when she finally made the full commitment to being successful in her business — and to her, success means earning at least $10,000 a month – she announced to her family – her husband and three teenage sons – that she would no longer be providing food service Monday through Friday, and to her delight and surprise, they all have pitched in and taken good care of themselves.
Another person I know asked her partner for help in cleaning the house, something she had always done herself, and low and behold, her partner agreed and is happily helping out with the housework. He just had never been asked. You just never know what you might get if you just ask.
What kind of help can you ask for that would free up your time so that you can focus more on your business? Could you get up an hour or two earlier if it meant getting new clients or setting up new revenue streams?
I’ll be discussing this idea of “doing whatever it takes” from different angles here in some of the next few posts, so please stay tuned.