Your online marketing plan has one aim and that is to help you achieve the goals you say you want to achieve for your business or practice. A marketing plan is really nothing more than a list of the strategies and tactics you’re going to use to get the word out about who you are and what you do, along with how you’re going to use those tactics and how you’ll track your success.
With a marketing plan you’ll know exactly how and when to invite those people who need the solutions to the problems they have to engage with you and buy from you.
A marketing plan does not have to be long and too details and it does not have to cover a long period of time. Planning 30-90 days out is a great way to maintain your focus and make it easier for you to plan things out in the short-term.
There are a number of potential components to a successful online marketing plan. Understanding what the possibilities are will help you pull all of the pieces together in an effective and profitable way.
Content: One of the most important aspects of a marketing plan is your content marketing. This includes blog posts, any reports or materials you publish, and your ezine or newsletter content. Your content marketing will likely integrate with your other marketing tactics, including social media and email marketing.
Visual Content: Visual content embraces tactics that range from sharing infographics to video to social media images. For example, you can create a strong social media presence on sites like Pinterest and Instagram which are 100% visual content. And Facebook loves images. YouTube is the ultimate in visual content which you can use to drive traffic to your website. Visual content can and should be shared via email and all social media outlets as well.
Email: Email is still a powerful and useful marketing tactic. Create an irresistible opt-in offer and begin marketing to the people on your list. Those folks who are interested enough to opt-in to your list are self-qualified leads who are eager to engage with you.
Social Media: Social media allows you to broaden your reach and it invites interaction and conversation. Create profiles on sites where your audience hangs out and integrate your efforts with your other marketing tactics.
Website Design: The experience visitors have on your website can make or break your connection to them. If they have a positive user experience, they will be more inclined to become frequent visitors. They may subscribe to your site, join your email list, and follow you on social media. A good user experience provides value and means your site is easy to navigate.
Mobile Marketing: Reach out to prospects and clients with a top quality mobile — responsive — website. Other mobile marketing tactics include using QR codes, mobile applications for the iPhone and Android devices, and SMS text messaging campaigns. You can even create loyalty campaigns with mobile marketing.
These days your site must be what is called “responsive.” This means that no matter on which device your site visitor views your site it will look good and be easy to navigate. Check to make sure your site is responsive now, and if not, give me a shout and I’ll help you make sure that it is.
Search Engine Optimization: Search engines are still a viable way for prospects to find you. Make sure you’re optimizing your content and interactions to help you achieve a good page ranking. Optimize your visual content as well as your written content so you make the most of your efforts.
Of course, within each one of these marketing tactics your plan will also include goals, a timeline or action list, and benchmarks for measuring success. Integrate all of your marketing tactics so that you are presenting a “united front” and be sure that everything you do is targeted to your perfect-fit client.