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Opt-In Confusion

Opt-In Confusion

All the Good Stuff, Blog, Email Marketing, Email Marketing Tips, Guerrilla Marketing, Marketing, Tips

#6-Best Email Marketing Tips… Confused about the difference between “double opt-in” and “confirmed opt-in”? Don’t be. They mean the same thing. The operative word here is: opt-in. You absolutely never ever want to be seen as a spammer by your readers nor by your...
Wasted Advertising

Wasted Advertising

Advertising, All the Good Stuff, Blog, Guerrilla Marketing, Marketing, Printed Materials

It gets hot really quickly here in the Coachella Valley, and it’s already pushing into the upper 90’s — and it’s still spring — but that doesn’t seem to deter the sign wavers. They’re out there, waving their signs, hot or cold. You’ve seen those folks; the...
Paper Squeeze Page

Paper Squeeze Page

Advertising, Blog, Email Marketing, Guerrilla Marketing, Marketing, Printed Materials

It used to be that when you were engaging prospects in a conversation about your business, say, at a networking event, they’d ask if you have a brochure. Today they ask if you have a website. It’s a given that in the 21st Century world of business marketing you have...
Will organization destroy your creativity?

Will organization destroy your creativity?

All the Good Stuff, Blog, Guerrilla Marketing, Life, Marketing, Productivity

You know, many creative people hate the thought of being organized. They view any sort of organization as a structure that’s meant to hamper their creativity, to put restrictions on it and tie it down. They worry that organization will make them less creative, and...
Get things done with micro-actions

Get things done with micro-actions

Blog, Goals, Guerrilla Marketing, Just Biz, Life, Productivity

You’re a busy business owner, and sometimes it can be difficult to find the time to work on your projects, no matter how important you consider them. You should definitely try to carve out larger blocks of time for your activities, especially if they’re important to...
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