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Book Review: Make it Stick

All the Good Stuff, Book Reviews, Guerrilla Marketing, Marketing

Made to Stick by Chip and Dan Heath If you’re at all like me you’ve probably got more ideas for your business than you have time for. And it may be, too, that you’ve had what you thought were great ideas, but they just didn’t pan out for you...

Book Review:
UnMarketing by Scott Stratten

All the Good Stuff, Book Reviews, Guerrilla Marketing, Marketing, Social Media

UnMarketing: Stop Marketing. Start Engaging. By Scott Stratten Do you hate selling and marketing in the “Tell-ya-what-I’m-gonna-do” kind of way? Then Scott Stratten is your man. In his book, “Unmarketing,” Scott shows you, through his personal experience, that...

Establish metrics that matter

All the Good Stuff, Book Reviews, Guerrilla Marketing, Productivity

You probably know as well as I do that developing healthy habits ensures your success. You just have to stick with something long enough for it to become a healthy habit. For instance, whenever I take the time to plan my coming week on a Sunday, I have a much more...

Book Review: Getting Organized in the Google Era

All the Good Stuff, Book Reviews

Getting Organized in the Google Era: How to Get Stuff Out of Your Head, Find It When You Need It, and Get It Done Right by Douglas C. Merrill and James A. Martin. I’ve always been a paper and pencil kind of guy. I usually do all my planning by hand and store it...
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