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MTW! Teleclass: Can You Give Away Too Much?

All the Good Stuff, Email Marketing, Guerrilla Marketing, Teleclasses

Can you send too many emails?

All the Good Stuff, Email Marketing, Guerrilla Marketing

You may recall that I spent a few days recently in Mexico, on what I called a “real” vacation. Which means that I didn’t work while I was away. I didn’t check email, didn’t even read a business book. (I did, however, read four trashy novels. Yum!) So...

Short links in email marketing messages trigger spam filters

All the Good Stuff, Email Marketing, Guerrilla Marketing

Do you use short links in your email marketing messages? Short links that you get from services like TinyURL and bit.ly? If you do, have you checked your emails against the spam analyzer that is built in to most email service provider software? On more than one...
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