Marketing the Gold
With the summer Olympics in full swing right now, I’ve been getting a lot of email promotions from marketers tying their message to the games. Most of them have a subject line that contains some variation on “Go for the gold.” I’ve always thought it a...
Get ’em while they’re still smoking!
“Strike while the iron is hot!” If you’re of a certain age — like I am — you probably recognize the phrase, “strike while the iron is hot” as an admonition to take action right now. It comes from the days of blacksmiths who had just a short...Short links in email marketing messages trigger spam filters
Do you use short links in your email marketing messages? Short links that you get from services like TinyURL and bit.ly? If you do, have you checked your emails against the spam analyzer that is built in to most email service provider software? On more than one...Exciting Science of Email Marketing Data
Last week, I listened in on a webinar sponsored by HubSpot, that presented a lot of solid email marketing data which helps to answer some of the more burning questions that people seem to have when thinking about their email marketing like what day and what time is...Meet Marty
Soul Proprietor. Huge Adele fan. Email and Direct Mail Marketing Specialist. Lover of all things marketing. Creator of the Stay-in-Touch Marketing System. Graphic designer. Printer.
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