All the Good Stuff, Book Reviews, Guerrilla Marketing, Just Biz, Marketing
The world of Internet marketing is full of some crazy-smart people and there are a few I follow who are my favorites. But none can compete in the crazy-smart arena better than Gary Vaynerchuk. Who would have thought that a wise-cracking, smart-mouthed — foul...
All the Good Stuff, Guerrilla Marketing, Life, Marketing, Productivity
I just heard this term recently. A cyber slacker is a person who is spending time goofing off on the web rather than working, as in cyber slacking. I’m sure you’ve never been guilty of this (ahem) but I sure have. Some folks call this “shiny object...
All the Good Stuff, Book Reviews, Guerrilla Marketing, Marketing
Made to Stick by Chip and Dan Heath If you’re at all like me you’ve probably got more ideas for your business than you have time for. And it may be, too, that you’ve had what you thought were great ideas, but they just didn’t pan out for you...
All the Good Stuff, Book Reviews, Guerrilla Marketing, Marketing, Social Media
UnMarketing: Stop Marketing. Start Engaging. By Scott Stratten Do you hate selling and marketing in the “Tell-ya-what-I’m-gonna-do” kind of way? Then Scott Stratten is your man. In his book, “Unmarketing,” Scott shows you, through his personal experience, that...
All the Good Stuff, Email Marketing, Guerrilla Marketing, Marketing, Tips
Who knew that using short links in your emails would get them treated like spam? In the past, I would rarely use the “Check Spam” feature in my autoresponder service before sending out my ezines and promotional emails but one day, in a text-only email, after putting...
All the Good Stuff, Email Marketing, Guerrilla Marketing, Marketing, Traffic
Great news for everyone worried about sending too many emails; recent studies have shown that the more frequently you email to your list, the fewer unsubscribes you get. I wouldn’t recommend emailing your list every day unless you know for certain that your list...
