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Are these observances on your marketing calendar for June 2012?

Advertising, All the Good Stuff, Blog, Guerrilla Marketing, Marketing, Tips

Every month there is some kind of an observance. Sometimes all month, sometimes for a week, sometimes for just a day. Take advantage of these interesting and oddball observances by tying them in to your marketing. For example, if you’re a coach, you could tie...
Wasted Advertising

Wasted Advertising

Advertising, All the Good Stuff, Blog, Guerrilla Marketing, Marketing, Printed Materials

It gets hot really quickly here in the Coachella Valley, and it’s already pushing into the upper 90’s — and it’s still spring — but that doesn’t seem to deter the sign wavers. They’re out there, waving their signs, hot or cold. You’ve seen those folks; the...
Paper Squeeze Page

Paper Squeeze Page

Advertising, Blog, Email Marketing, Guerrilla Marketing, Marketing, Printed Materials

It used to be that when you were engaging prospects in a conversation about your business, say, at a networking event, they’d ask if you have a brochure. Today they ask if you have a website. It’s a given that in the 21st Century world of business marketing you have...
Will organization destroy your creativity?

Will organization destroy your creativity?

All the Good Stuff, Blog, Guerrilla Marketing, Life, Marketing, Productivity

You know, many creative people hate the thought of being organized. They view any sort of organization as a structure that’s meant to hamper their creativity, to put restrictions on it and tie it down. They worry that organization will make them less creative, and...
Social Media vs. Email Marketing

Social Media vs. Email Marketing

All the Good Stuff, Blog, Email Marketing, Email Marketing Tips, Marketing, Tips

#5-Best Email Marketing Tips Social media is good, but email marketing has a higher — and more easily measured — ROI. The various social media outlets are great for getting the word out about who you are and what you do. They’re even good for helping to...
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