All the Good Stuff, Blog, Goals, Life
As humans, we are creatures of habit. We look for ways to do things that we like and we stick with them. And we get terribly comfortable with the way we interact with other people and anything that prods us out of that level of comfort can send us into panic mode. I...
All the Good Stuff, Blog, Email Marketing, Email Marketing Tips, Guerrilla Marketing, Tips
#7-Best Email Marketing Tips… Confirmed opt-in may reduce your opt-in rate, but ensures you have bona fide subscribers on your list. Not everyone will confirm their subscription even if they had every intention of doing so. Hopefully, they’ll remember one day or...
All the Good Stuff, Blog, Email Marketing, Email Marketing Tips, Guerrilla Marketing, Marketing, Tips
#6-Best Email Marketing Tips… Confused about the difference between “double opt-in” and “confirmed opt-in”? Don’t be. They mean the same thing. The operative word here is: opt-in. You absolutely never ever want to be seen as a spammer by your readers nor by your...
Advertising, All the Good Stuff, Blog, Guerrilla Marketing, Marketing, Printed Materials
It gets hot really quickly here in the Coachella Valley, and it’s already pushing into the upper 90’s — and it’s still spring — but that doesn’t seem to deter the sign wavers. They’re out there, waving their signs, hot or cold. You’ve seen those folks; the...
Advertising, Blog, Email Marketing, Guerrilla Marketing, Marketing, Printed Materials
It used to be that when you were engaging prospects in a conversation about your business, say, at a networking event, they’d ask if you have a brochure. Today they ask if you have a website. It’s a given that in the 21st Century world of business marketing you have...
