All the Good Stuff, Guerrilla Marketing, Just Biz, Productivity, Soul Proprietor, Tips
One of the complaints I have about big corporations these days is how they seem to have such short-term thinking. The CEO’s of corporations seem to be only concerned about the coming quarter and whether there will be profit dividends for shareholders. To hell...
All the Good Stuff, Creativity, Just Biz, Life, Productivity, Self-Improvement, Soul Proprietor, Tips
Recently I was surprised to learn that we have 60 hours available to us every weekend. Yes, I said 60-Hours!! I was surprised because I’ve just never done the math. But it’s true. From 6:00 pm Friday until 6:00 am Monday there are 60 hours available to...
All the Good Stuff, Guerrilla Marketing, Marketing, Productivity, Soul Proprietor, Tips
One of the questions I get asked frequently is “How much time should I spend on marketing activities?” And I always ask, in return, another question. Well, two questions actually. “How many clients do you have now?” and “How many clients do you want?” If you’re...
All the Good Stuff, Guerrilla Marketing, Just Biz, Marketing, Soul Proprietor, Tips
When I first start working with clients — many of them life coaches and independent holistic professionals — they get a little annoyed with me when I tell them that their real job title (now that they are business owners) is “marketer.” That is usually...
All the Good Stuff, Attraction Marketing, Email Marketing, Email Marketing Tips, Guerrilla Marketing, Marketing, Soul Proprietor, Stay-in-Touch
The from line of my marketing emails reads: Marty Marsh | Soul Proprietor. That’s called a From Line Identifier, and it’s something I used to do a long time ago, and then got out of the habit. But it’s something I’m starting to do again, and...
