All the Good Stuff, Blog, Goals, Guerrilla Marketing, Marketing, Productivity
Just how committed are you, really, to making your business a success? There are, of course, all kinds of ways to measure success, and you will certainly have your own measure, but for most businesses, success is measured in profits. Now, I know many of you just hate...
All the Good Stuff, Attraction Marketing, Blog, Guerrilla Marketing, Marketing, Networking, Tips
Once you know exactly who your ideal client is, you’ll want to go where they go. If they attend networking events, you want to go to those same events. If they belong to a club or group, then you want to join that group. Whatever industry they are in or whatever...
All the Good Stuff, Blog, Guerrilla Marketing, Just Biz, Life, Productivity, Tips
For as long as I can remember I’ve had a love affair with office supplies. You know how some people love shoes so much that they buy every color available in a single style? I’ve heard that called “shoe therapy” or “retail therapy.” I guess for me, office supplies has...
All the Good Stuff, Blog, Email Marketing, Email Marketing Tips, Guerrilla Marketing, Marketing
Well, you’d think I’d learn. It’s not like I haven’t been to the grocery store on Wednesday night before, but I did it again, and after finding empty shelf after shelf I remembered that Wednesday just doesn’t seem to be the best time to go to the grocery store. So I...
All the Good Stuff, Blog, Ebook Creation, Email Marketing, Guerrilla Marketing, Marketing, Printed Materials
In her great book, Confessions of Shameless Self-Promoters, author Debbie Allen shares a story about a pet shop that gives away free puppies. Yep, they give the puppies away for free knowing that the new owners will spend a good deal of money right on the spot to buy...