Marty’s Musings

Here’s what’s been on my mind lately…

Advertising ideas that work quickly

You’re a small business for a reason. And if you are the only one working in your business then you’d likely call yourself a micro-business. But no matter how you identify your business, the fact remains that you likely cannot afford to market like a big business...

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B2C? B2B? P2P?

You may have seen these abbreviations from time to time: B2C means Business to Consumer marketing. B2B means Business to Business marketing. But you may not be familiar with P2P, which means People to People marketing. You likely are doing most of your business online...

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How to frustrate the hell out of your prospects and clients

So, here we are in Ft. Lauderdale, Florida and we want to go to a rodeo that's happening this weekend. There are ads all over the place for this rodeo. In magazines. In newspapers. Billboards. All over the place. But not one of those ads gives the address for where...

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Weathering the business storm

We weathered the storms here in Florida last week with no problems. Many folks weren't so lucky, and we continue to be grateful that over the last few years of living our gypsy lifestyle we've never experienced any problems from bad weather. We've had some scary...

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Science of Timing

Hubspot has done it again. Another fabulously informative webinar on The Science of Timing, focusing primarily around Social Media. Did you know the best number of tweets to send in a day is 22? Did you know you should not (and cannot) tweet exactly the same tweet...

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Out of Office Emails Suck… Usually

Normally, I find those "out-of-office" emails that people send when they are, well, out of their office, very annoying. I know they serve a purpose for communicating a vital message to those that need it, but sometimes I think people use those messages to basically...

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Is it too hard to get off your list?

How difficult are you making it to unsubscribe from your email list? By law -- at least if you are based in the United States -- you must include some method for people to unsubscribe from your list in every commercial email you send. This is usually accomplished via...

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Replay: Good Company
Gathering Call March 3, 2011

Here is the replay from the March 3rd Good Company Gathering Call. Click the arrow to listen. You may also download the mp3 file to your computer. Simply right-click on the Part 1 link and Save As... to wherever you can find it later. Feel free to listen on your...

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