Advertising, All the Good Stuff, Facebook, Social Media
Most of my clients come to me asking, “How do I get information about my business in front of the right people?” and, I tell them, depending on the type of industry you’re in, Facebook is fast becoming a great place to make connections and to attract clients....
Advertising, All the Good Stuff, Guerrilla Marketing, Marketing, Printed Materials, Soul Proprietor, Stay-in-Touch, Tips, Traffic
Most of the talk around marketing circles these days is all about how to grow your business using online tactics. While online marketing certainly plays a significant role in business success, however, it’s the relationships that are built offline that can often...
Advertising, All the Good Stuff, Guerrilla Marketing, Marketing, Networking, Soul Proprietor, Tips, Traffic
Building a business requires a strategic approach to marketing. Too many business owners become focused solely on using online marketing tactics, but there are a number of offline methods that are effective and provide additional channels for you to reach your...
Advertising, All the Good Stuff, Attraction Marketing, Blog, Guerrilla Marketing, Marketing, Soul Proprietor, Tips
With the summer Olympics in full swing right now, I’ve been getting a lot of email promotions from marketers tying their message to the games. Most of them have a subject line that contains some variation on “Go for the gold.” I’ve always thought it a...
Advertising, All the Good Stuff, Attraction Marketing, Email Marketing, Guerrilla Marketing, Marketing, Printed Materials, Soul Proprietor
QR Codes — Quick Response Codes — are 2-D bar codes created by digital dots that are similar to the UPC codes you see on most products in markets around the world. However, when scanned, instead of giving you price information the code gives you access to...
Advertising, All the Good Stuff, Blog, Guerrilla Marketing, Marketing, Tips
Every month there is some kind of an observance. Sometimes all month, sometimes for a week, sometimes for just a day. Take advantage of these interesting and oddball observances by tying them in to your marketing. For example, if you’re a coach, you could tie...
