All the Good Stuff, Blog, Ebook Creation, Email Marketing, Guerrilla Marketing, Marketing, Printed Materials
In her great book, Confessions of Shameless Self-Promoters, author Debbie Allen shares a story about a pet shop that gives away free puppies. Yep, they give the puppies away for free knowing that the new owners will spend a good deal of money right on the spot to buy...
All the Good Stuff, Blog, Blogging, Guerrilla Marketing, Marketing
Summer is right around the corner and that can be a loaded word for the self-employed. For those of us who call ourselves “self bossers,” summer can be a scary few months. Everything seems to get a little out of whack in the summer. Children are home from school....
All the Good Stuff, Blog, Guerrilla Marketing, Marketing, Teleclasses, Tips
One of the things I enjoy doing the most to promote my business is to teach teleclasses or teleseminars. There really is no better way – short of actually meeting people face-to-face — to connect with those people you are trying to attract to you as clients....
All the Good Stuff, Blog, Guerrilla Marketing, Marketing, Social Media, Tips
Social media has turned out to be one of the most powerful branding mediums in today’s digital age. When social media first came on the scene, both major brands and small businesses were hesitant to get in the game. But today, just about every business —...
Advertising, All the Good Stuff, Blog, Guerrilla Marketing, Marketing, Tips
Every month there is some kind of an observance. Sometimes all month, sometimes for a week, sometimes for just a day. Take advantage of these interesting and oddball observances by tying them in to your marketing. For example, if you’re a coach, you could tie...
All the Good Stuff, Blog, Blogging, Guerrilla Marketing, Marketing, Productivity
When you make a commitment to write posts several times a week for your blog, you may sometimes find it difficult to come up with topic ideas. It happens to everyone — a type of “blogger block” sets in and you just don’t know what to write...
