All the Good Stuff, Guerrilla Marketing, Membership Sites
If you’ve been hearing all the buzz lately about how one can make a pretty incredible living with a membership site, and you’ve been mulling over the idea of starting your own, but you’re still on the fence about whether you should or not, here are...
All the Good Stuff, Book Reviews, Guerrilla Marketing, Marketing, Social Media
UnMarketing: Stop Marketing. Start Engaging. By Scott Stratten Do you hate selling and marketing in the “Tell-ya-what-I’m-gonna-do” kind of way? Then Scott Stratten is your man. In his book, “Unmarketing,” Scott shows you, through his personal experience, that...
All the Good Stuff, Email Marketing, Guerrilla Marketing, Marketing, Tips
Who knew that using short links in your emails would get them treated like spam? In the past, I would rarely use the “Check Spam” feature in my autoresponder service before sending out my ezines and promotional emails but one day, in a text-only email, after putting...
All the Good Stuff, Email Marketing, Guerrilla Marketing, Marketing, Traffic
Great news for everyone worried about sending too many emails; recent studies have shown that the more frequently you email to your list, the fewer unsubscribes you get. I wouldn’t recommend emailing your list every day unless you know for certain that your list...
All the Good Stuff, Guerrilla Marketing, Marketing, Social Media, Teleclasses, Webinars
If you recall, a couple of weeks ago we had a lively discussion about using “chat” during a teleclass. We all pretty much agreed that having people chattering on about all kinds of stuff was much more of a distraction than it was a help. We pretty much agreed that...
All the Good Stuff, Guerrilla Marketing, Productivity, Social Media
Check out my latest video: Summertime… and business is easy! (Another installment in my On the Road with Marty series created at Ft. Lauderdale Beach.) My Summer Marketing Plans Even though it may look like I’m on a perpetual vacation toodling around the...
