All the Good Stuff, Email Marketing, Email Marketing Tips, Guerrilla Marketing, Marketing, Soul Proprietor, Stay-in-Touch, Tips
It should be apparent by now that your approach to email marketing should only involve sending e-mails to individuals who want to receive them. This is typically accomplished when someone signs up at your website to receive an irresistible free gift and you include a...
All the Good Stuff, Attraction Marketing, Ebook Creation, Email Marketing, Email Marketing Tips, Guerrilla Marketing, Marketing, Soul Proprietor, Tips
A squeeze page is one of the most powerful tools in your marketing toolbox. A squeeze page is simply one page that is dedicated to “selling” your irresistible free gift and/or your mailing list. It’s a simple thing, but it’s the key to getting the contact...
All the Good Stuff, Blogging, Email Marketing, Guerrilla Marketing, Just Biz, Marketing, Productivity, Social Media, Soul Proprietor
Soul Proprietors are, by their very nature, social people. For them, marketing their business or practice is all about connection, engagement and building relationships. So it is not uncommon for a soul proprietor to be especially drawn to social media as a way of...
All the Good Stuff, Guerrilla Marketing, Marketing, Productivity, Soul Proprietor, Tips
One of the questions I get asked frequently is “How much time should I spend on marketing activities?” And I always ask, in return, another question. Well, two questions actually. “How many clients do you have now?” and “How many clients do you want?” If you’re...
All the Good Stuff, Guerrilla Marketing, Just Biz, Marketing, Soul Proprietor, Tips
When I first start working with clients — many of them life coaches and independent holistic professionals — they get a little annoyed with me when I tell them that their real job title (now that they are business owners) is “marketer.” That is usually...
All the Good Stuff, Attraction Marketing, Email Marketing, Email Marketing Tips, Guerrilla Marketing, Marketing, Soul Proprietor, Stay-in-Touch
The from line of my marketing emails reads: Marty Marsh | Soul Proprietor. That’s called a From Line Identifier, and it’s something I used to do a long time ago, and then got out of the habit. But it’s something I’m starting to do again, and...
