All the Good Stuff, Book Reviews, Guerrilla Marketing, Marketing, Social Media
UnMarketing: Stop Marketing. Start Engaging. By Scott Stratten Do you hate selling and marketing in the “Tell-ya-what-I’m-gonna-do” kind of way? Then Scott Stratten is your man. In his book, “Unmarketing,” Scott shows you, through his personal experience, that...
All the Good Stuff, Guerrilla Marketing, Marketing, Social Media, Teleclasses, Webinars
If you recall, a couple of weeks ago we had a lively discussion about using “chat” during a teleclass. We all pretty much agreed that having people chattering on about all kinds of stuff was much more of a distraction than it was a help. We pretty much agreed that...
All the Good Stuff, Guerrilla Marketing, Productivity, Social Media
Check out my latest video: Summertime… and business is easy! (Another installment in my On the Road with Marty series created at Ft. Lauderdale Beach.) My Summer Marketing Plans Even though it may look like I’m on a perpetual vacation toodling around the...
All the Good Stuff, Guerrilla Marketing, Productivity, Social Media, Teleclasses, Webinars
One of the big problems I see with society today is that we seem to have even shorter attention spans than ever before and its getting worse. Teacher friends of mine tell me they are ready to leave the profession because their students spend so much class time on...
All the Good Stuff, Email Marketing, Guerrilla Marketing, Social Media
You may have seen these abbreviations from time to time: B2C means Business to Consumer marketing. B2B means Business to Business marketing. But you may not be familiar with P2P, which means People to People marketing. You likely are doing most of your business online...
All the Good Stuff, Guerrilla Marketing, Social Media
Hubspot has done it again. Another fabulously informative webinar on The Science of Timing, focusing primarily around Social Media. Did you know the best number of tweets to send in a day is 22? Did you know you should not (and cannot) tweet exactly the same tweet...
