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Five Rules for Branding Using Social Media

Five Rules for Branding
Using Social Media

All the Good Stuff, Blog, Guerrilla Marketing, Marketing, Social Media, Tips

Social media has turned out to be one of the most powerful branding mediums in today’s digital age. When social media first came on the scene, both major brands and small businesses were hesitant to get in the game. But today, just about every business —...

Are these observances on your marketing calendar for June 2012?

Advertising, All the Good Stuff, Blog, Guerrilla Marketing, Marketing, Tips

Every month there is some kind of an observance. Sometimes all month, sometimes for a week, sometimes for just a day. Take advantage of these interesting and oddball observances by tying them in to your marketing. For example, if you’re a coach, you could tie...
Confirmed opt-in may reduce your opt-in rate…

Confirmed opt-in may reduce your opt-in rate…

All the Good Stuff, Blog, Email Marketing, Email Marketing Tips, Guerrilla Marketing, Tips

#7-Best Email Marketing Tips… Confirmed opt-in may reduce your opt-in rate, but ensures you have bona fide subscribers on your list. Not everyone will confirm their subscription even if they had every intention of doing so. Hopefully, they’ll remember one day or...
Confirmed opt-in may reduce your opt-in rate…

Opt-In Confusion

All the Good Stuff, Blog, Email Marketing, Email Marketing Tips, Guerrilla Marketing, Marketing, Tips

#6-Best Email Marketing Tips… Confused about the difference between “double opt-in” and “confirmed opt-in”? Don’t be. They mean the same thing. The operative word here is: opt-in. You absolutely never ever want to be seen as a spammer by your readers nor by your...
Wasted Advertising

Wasted Advertising

Advertising, All the Good Stuff, Blog, Guerrilla Marketing, Marketing, Printed Materials

It gets hot really quickly here in the Coachella Valley, and it’s already pushing into the upper 90’s — and it’s still spring — but that doesn’t seem to deter the sign wavers. They’re out there, waving their signs, hot or cold. You’ve seen those folks; the...
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