Marty’s Musings
Paper Squeeze Page
It used to be that when you were engaging prospects in a conversation about your business, say, at a networking event, they’d ask if you have a brochure. Today they ask if you have a website. It’s a given that in the 21st Century world of business marketing you have...
Will organization destroy your creativity?
You know, many creative people hate the thought of being organized. They view any sort of organization as a structure that’s meant to hamper their creativity, to put restrictions on it and tie it down. They worry that organization will make them less creative, and...
Get things done with micro-actions
You’re a busy business owner, and sometimes it can be difficult to find the time to work on your projects, no matter how important you consider them. You should definitely try to carve out larger blocks of time for your activities, especially if they’re important to...
Ignore your weaknesses
Many people strive to be well-rounded in all aspects of their life. When they spot a personal flaw or weakness in talent, they’ll work very, very hard to improve it - often, they’ll spend a vast amount of time and money to make sure that this flaw isn’t as bad as it...
3 Ways to Fall Back in Love
With Your Goals
Whenever you have any long-term goal, the motivation to stick with it may ebb and flow over time. One day you’re excited to put in the work to achieve it, and the next day you may forget all about it and lose focus. This is totally normal – but losing the love of your...
Social Media vs. Email Marketing
#5-Best Email Marketing Tips Social media is good, but email marketing has a higher --- and more easily measured --- ROI. The various social media outlets are great for getting the word out about who you are and what you do. They’re even good for helping to build...
Get ’em while they’re still smoking!
"Strike while the iron is hot!" If you’re of a certain age --- like I am --- you probably recognize the phrase, “strike while the iron is hot” as an admonition to take action right now. It comes from the days of blacksmiths who had just a short amount of time to work...
Send me your business card, please
Would you take a minute and mail me one of your business cards? I'm building my collection of business cards and would love to have yours. I really appreciate it. In return, I'll send you back my latest print newsletter along with a fun promotion I'm doing that will...
Researching an autoresponder service
#4-Best Email Marketing Tips... Take some time researching your autoresponder options, but don't over-think it. It's better to get your list started now. Recently I helped a client get his entire email marketing program up and going and that included helping him...
Your Email Marketing Plan
#3-Best Email Marketing Tips... Before you start email marketing, come up with a profit plan. Will you sell your own products, add affiliate links, sell advertising or all of the above? To be truly successful with an email marketing program you must have a plan. You...