Marty’s Musings
Why Email Marketing Is
Still So Profitable
With all of the shiny objects and dangling carrots hanging in front of an online marketer's eyes, there is one profit-generating method that has stood the test of time and still delivers results: email marketing. Some people claim that email marketing is dead and...
Kick up your fun quotient
This is my horoscope from Rob Brezny this week but I thought it was appropriate for everyone…. “Here's your assignment: Get more organized and purposeful about having fun. Think harder about what makes you feel good, and plan more aggressively to bring those feel-good...
How to Grow Your Email List
You might have a list with many subscribers. Or maybe you're just getting started growing your list. Either way, subscribers come and go. They may opt-out for whatever reason or maybe their email address changes and they don't notify you of the change. It's your job...
Take more time to save time?
Back when I was a teenager I got my first job at the local weekly newspaper office. I was in hog heaven! I loved every minute I spent there and never wanted to leave. In addition to printing the newspaper we also did “job” printing. You know, business cards,...
Start your day properly
Over the next few days, I'm going to be focusing my blog posts on time management. Okay, I know we can't really manage time. David Allen, author of Getting Things Done and Ready for Anything gets right to the point when he says, “Time is just time, you can't mismanage...
3 Tips for Better Performing Email Marketing Messages
Whether you're sending out a weekly e-newsletter or setting up your autoresponder series, there are some things you can do that will increase the performance of your marketing messages. Keep it Simple: Make each message focused and informative. Try to keep it to one...
Three ways to get targeted traffic to your website
Every Soul Proprietor with a website — whether their website is their sole business endeavor, or whether the website is an advertisement for a bricks and mortar business — needs to attract targeted website visitors. By targeted website visitors or targeted traffic I'm...
6 Offline Marketing Ideas
Most of the talk around marketing circles these days is all about how to grow your business using online tactics. While online marketing certainly plays a significant role in business success, however, it’s the relationships that are built offline that can often...
Common Offline Marketing Methods You Shouldn’t Ignore
Building a business requires a strategic approach to marketing. Too many business owners become focused solely on using online marketing tactics, but there are a number of offline methods that are effective and provide additional channels for you to reach your...
Your Successful Online Marketing Plan
Your online marketing plan has one aim and that is to help you achieve the goals you say you want to achieve for your business or practice. A marketing plan is really nothing more than a list of the strategies and tactics you're going to use to get the word out about...