Marty’s Musings
Your Successful Online Marketing Plan
Your online marketing plan has one aim and that is to help you achieve the goals you say you want to achieve for your business or practice. A marketing plan is really nothing more than a list of the strategies and tactics you're going to use to get the word out about...
Your First Steps to
Setting up a Mailing List
Your email marketing lists can be the single most valuable asset you own. Here are some tips for helping you get your first mailing list up and running. Select Your Service Provider The first step in setting up a new mailing list is to make sure you have the...
Understanding the Difference Between Autoresponder and Broadcast Emails
The word “autoresponder” has, of late, become short hand for “email service provider which tends to confuse the heck out of people when we use the phrase “autoresponder” for services and then talk about “autoresponder messages” and “broadcast messages”. Generally,...
8 Great Ways to Grow Your Mailing List
You've heard again and again that the money is in your list, and the bigger your list the better. A big list is a great thing to have for sure, but a quality, responsive list, is what you want to aim for. Having a robust list certainly gives you more opportunities to...
Single or Double (Confirmed) Opt-in? Your choice
It should be apparent by now that your approach to email marketing should only involve sending e-mails to individuals who want to receive them. This is typically accomplished when someone signs up at your website to receive an irresistible free gift and you include a...
10 Tips for getting more opt-ins through your Squeeze Page
A squeeze page is one of the most powerful tools in your marketing toolbox. A squeeze page is simply one page that is dedicated to “selling” your irresistible free gift and/or your mailing list. It's a simple thing, but it's the key to getting the contact information...
Heaven (or work) can wait
This post was inspired by a comment on my 60-Hour Weekend Post made by reader Joss. You can read the comment here. A few years ago I was more of a workaholic than I am now. (If you can believe that's possible.) And because I have ink running through my veins instead...
A list building tactic to avoid
Just a few days ago I was listening in on a Q&A call for a program that I had purchased some time ago, and since I hadn't visited the live Q&A for awhile I thought I'd sit in and see what kind of questions were being answered and what kind of advice was being doled...
Why Facebook isn’t enough
Soul Proprietors are, by their very nature, social people. For them, marketing their business or practice is all about connection, engagement and building relationships. So it is not uncommon for a soul proprietor to be especially drawn to social media as a way of...
Short-term thinking is a good thing
One of the complaints I have about big corporations these days is how they seem to have such short-term thinking. The CEO's of corporations seem to be only concerned about the coming quarter and whether there will be profit dividends for shareholders. To hell with the...