Marty’s Musings
How much time you should spend on marketing
One of the questions I get asked frequently is “How much time should I spend on marketing activities?” And I always ask, in return, another question. Well, two questions actually. “How many clients do you have now?” and “How many clients do you want?” If you're just...
8 Creative Marketing Strategies
for Soul Proprietors
When I first start working with clients --- many of them life coaches and independent holistic professionals --- they get a little annoyed with me when I tell them that their real job title (now that they are business owners) is “marketer.” That is usually followed by...
Using “from” line identifiers
The from line of my marketing emails reads: Marty Marsh | Soul Proprietor. That's called a From Line Identifier, and it's something I used to do a long time ago, and then got out of the habit. But it's something I'm starting to do again, and you will want to do it,...
Teetering down the road of life
In the coaching world you hear a lot about attaining that thing we call “balance.” In my classes and work I do with clients we talk a lot about how to achieve a level of balance between our home life and our work. Many think that achieving balance and harmony is...
Blog topic ideas that attract the best readers
In case the suggestions from my last post didn't set the light bulb off with ideas to blog about, or weren't your style, here are a couple more. • Articles Do you have content articles as pages on your website? Use your blog as an opportunity to send readers to the...
More ideas for blog topics
Still at a loss of where you are going to find topics for your blog? Here are a couple of ideas to get the light bulb shining. • Customer Success Stories Has a customer or a reader written to tell you about a great experience they had while visiting your site or...
Create a community blog
A Community Blog has multiple contributors. So if you find yourself really stuck with nothing to write about, your blog can go on because other people will be writing there as well. The idea is to get together with a few other business owners that reach similar...
Become a polite commenter
Do you know of any high-traffic blogs that reach the same target market as you? Find 3-5 blogs that you enjoy reading and pay them a regular visit. Be sure they are blogs that allow you to leave a comment and a link back to your site. Most blogs allow this. Be sure...
Just ask
Another great way to find topics to blog about is to just ask your peeps. You can set up a form so your readers can submit questions and you can answer them on your blog. I like using Gravity Forms and JotForm for creating all kinds of forms that I can install right...
Great places to find blog topics
Over the next few days I'm going to share some topic brainstorming ideas for your blog. I'm going to give them to you one-by-one, so you have some time to apply each idea and see that it actually works! First Blog Topic Tip... Whenever you're short on ideas, go to...