All the Good Stuff, Guerrilla Marketing, Just Biz, Productivity, Soul Proprietor, Tips
One of the complaints I have about big corporations these days is how they seem to have such short-term thinking. The CEO’s of corporations seem to be only concerned about the coming quarter and whether there will be profit dividends for shareholders. To hell...
All the Good Stuff, Guerrilla Marketing, Marketing, Productivity, Soul Proprietor, Tips
One of the questions I get asked frequently is “How much time should I spend on marketing activities?” And I always ask, in return, another question. Well, two questions actually. “How many clients do you have now?” and “How many clients do you want?” If you’re...
All the Good Stuff, Guerrilla Marketing, Just Biz, Marketing, Soul Proprietor, Tips
When I first start working with clients — many of them life coaches and independent holistic professionals — they get a little annoyed with me when I tell them that their real job title (now that they are business owners) is “marketer.” That is usually...
All the Good Stuff, Attraction Marketing, Email Marketing, Email Marketing Tips, Guerrilla Marketing, Marketing, Soul Proprietor, Stay-in-Touch
The from line of my marketing emails reads: Marty Marsh | Soul Proprietor. That’s called a From Line Identifier, and it’s something I used to do a long time ago, and then got out of the habit. But it’s something I’m starting to do again, and...
All the Good Stuff, Blog, Ebook Creation, Guerrilla Marketing, Marketing, Printed Materials, Soul Proprietor, Tips
So, once again, I send something to my printer only to come back into the office to find dozens of pages all over the floor. Grrrr! But double-Grrrrr! when I find that there are no page numbers on this document that I just printed! It was somebody’s irresistible...
All the Good Stuff, Blog, Guerrilla Marketing, Marketing, Printed Materials, Stay-in-Touch
So, how did you spend the first week of the new year? I hope not like me. I’ve been flat-on-my-back sick as a dog since the first day. Which I hope means that the rest of the year will only be up and up and up. When I ordered up a bag of Hall’s cough drops, I was...
