Marty’s Musings
Grow Your Biz With Teleseminars
One of the things I enjoy doing the most to promote my business is to teach teleclasses or teleseminars. There really is no better way – short of actually meeting people face-to-face -- to connect with those people you are trying to attract to you as clients. They get...
Five Rules for Branding
Using Social Media
Social media has turned out to be one of the most powerful branding mediums in today's digital age. When social media first came on the scene, both major brands and small businesses were hesitant to get in the game. But today, just about every business -- big and...
Are these observances on your marketing calendar for June 2012?
Every month there is some kind of an observance. Sometimes all month, sometimes for a week, sometimes for just a day. Take advantage of these interesting and oddball observances by tying them in to your marketing. For example, if you're a coach, you could tie your...
For Blog Post Ideas: Take A
Look at Amazon Books
When you make a commitment to write posts several times a week for your blog, you may sometimes find it difficult to come up with topic ideas. It happens to everyone -- a type of "blogger block" sets in and you just don't know what to write about. There are many...
5 Ways to Create a Circle of Support
Recently I was told that you are the average of the five people you hang out with the most. Which really made me stop and think about all the people I tend to attract as well as those whom I hang out with on a regular basis. I realized that, in many ways, I’m a pretty...
Comfort Zone Panic
As humans, we are creatures of habit. We look for ways to do things that we like and we stick with them. And we get terribly comfortable with the way we interact with other people and anything that prods us out of that level of comfort can send us into panic mode. I...
How Twitter Can Impact
Your B2B Sales
It’s taken me a while to embrace the Twitterverse, but already I’m seeing how important this communication and social medium really is. I’m learning as much as I can as I go along and from time to time I’ll share with you some of the things I learn. When Twitter was...
Confirmed opt-in may reduce your opt-in rate…
#7-Best Email Marketing Tips… Confirmed opt-in may reduce your opt-in rate, but ensures you have bona fide subscribers on your list. Not everyone will confirm their subscription even if they had every intention of doing so. Hopefully, they’ll remember one day or...
Opt-In Confusion
#6-Best Email Marketing Tips… Confused about the difference between “double opt-in” and “confirmed opt-in”? Don’t be. They mean the same thing. The operative word here is: opt-in. You absolutely never ever want to be seen as a spammer by your readers nor by your...
Wasted Advertising
It gets hot really quickly here in the Coachella Valley, and it’s already pushing into the upper 90’s --- and it’s still spring --- but that doesn’t seem to deter the sign wavers. They’re out there, waving their signs, hot or cold. You’ve seen those folks; the ones...